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Can adopting augmented reality and virtual try-on technology help physical retail stores attract more customers and increase sales, thereby staying competitive in today's e-commerce dominated market?
Augmented reality (AR) technology can increase customer engagement by up to 66% and conversion rates by up to 25% according to a study by Neurosurgery.
71% of consumers prefer shopping in stores that offer AR experiences, as reported by Retail Dive.
Virtual try-on technology can reduce product returns by up to 50%, saving retailers time and money on logistics and customer service, according to a study by FittingBox.
61% of consumers prefer to shop in stores that offer virtual try-on, according to a survey by BodyBlock.
AR-powered product demos can increase sales by up to 20%, as reported by VentureBeat.
75% of consumers say they would be more likely to visit a store if they could use AR to preview products, according to a study by MHI.
Virtual try-on technology can increase average order value by up to 15%, according to a study by SmartMirror.
55% of consumers are more likely to purchase a product if they can use AR to see how it looks in their space, according to a study by HGTV.
AR-powered product information can increase customer satisfaction by up to 30%, according to a study by Perch.
62% of consumers say they would be more likely to recommend a store that offers AR experiences, according to a survey by Aillet Fouquet Architectes.
Virtual try-on technology can reduce the need for physical product inventory by up to 20%, according to a study by MemoMi.
75% of consumers say they would be more likely to visit a store if they could use AR to receive personalized product recommendations, according to a study by Google.
AR-powered product customization can increase sales by up to 12%, according to a study by Zephyr.
60% of consumers say they would be more likely to purchase a product if they could use AR to see how it looks on them, according to a study by Fashion Snoops.
Virtual try-on technology can reduce the need for physical product returns by up to 40%, according to a study by YouCam Makeup.
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