Car manufacturers consider a variety of factors when choosing names for their new models. One important factor is the brand image and values that the company wants to convey through the name. For example, German car maker Volkswagen prefers to name its cars based on wind synonyms like Passat and Jetta, while Lamborghini prefers to use bull names. US car maker Ford often starts its car names with the letter F, such as Fiesta, Fusion, or Focus.
Another factor that car manufacturers consider is how the name sounds and the connotations it evokes. A name that sounds good and has positive associations can be a powerful tool for marketing the car and attracting potential buyers. For this reason, some car manufacturers may choose names that are not real words but are chosen for their sound and connotation, such as the name Lexus, which was chosen by Toyota because it combines word roots with positive connotations.
Other factors that car manufacturers may consider when choosing names for their new models include the car's target market, the car's intended purpose or design, and the car's position within the company's product line. Car manufacturers may also consider the history and tradition of the company and its previous car models when choosing names. In some cases, car manufacturers may choose to resurrect old car names for new vehicles as a way to tap into the nostalgia and brand recognition associated with those names.