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Do car companies really design their own cars, or do they just modify existing designs from other companies

Car companies typically do not design their cars from scratch. Instead, they modify existing designs from other companies. This is because designing a car from scratch can be a time-consuming and expensive process. It requires a significant amount of research and development, as well as extensive testing and validation. Additionally, car companies often outsource components to other specialized manufacturers, which can further reduce the need for completely original designs.

Car companies often use a process called benchmarking to improve their products. Benchmarking involves studying and analyzing the best characteristics of existing cars in a particular segment and using that information to create a new car that has the best possible metrics. This can include looking at factors such as performance, fuel efficiency, safety, and design. By using benchmarking, car companies can create cars that are competitive in their respective markets.

Design plays a crucial role in the success of a car company. Iconic car designs can stick in the memory of consumers for years, making them more likely to purchase that particular brand. To protect their designs, car companies often rely on intellectual property rights. This can include patenting specific features of a car, such as its shape or unique design elements.

In recent years, car companies have started to take notes from the customization market. Customization allows drivers to shape their car into something more individually appealing. By offering customization options, car companies can tap into this growing market and provide customers with a more personalized experience.

In conclusion, car companies typically do not design their cars completely from scratch. Instead, they modify existing designs and use benchmarking to create cars that are competitive in their respective markets. Design plays a crucial role in the success of a car company, and companies often rely on intellectual property rights to protect their designs. Additionally, car companies are starting to take advantage of the customization market to provide customers with a more personalized experience.

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