Chatbots are transforming the automotive industry by revolutionizing customer service and sales. AI-powered automotive chatbots are increasingly being adopted by car dealerships, with over 90% of North American dealers now offering chat services. These interactive agents provide uniform and instant responses, unlike human chats, leading to a smoother purchase and sales process. Chatbots can effortlessly segment leads for generating conversions, connect leads to sales reps in real-time, and provide hyper-personalized vehicle recommendations. They can also handle automobile-related queries on dealership websites or vehicle marketplaces, making it easier for customers to find the information they need.
The rise of digitization and conversational commerce has led to the increasing use of chatbots in the automotive industry. Chatbots are gradually becoming a unified solution for business communication processes. They are being used to improve customer experience in the automotive sector by enabling discoverability and awareness, offering customer services on-demand, and providing hassle-free sales conversations. By 2021, 80% of marketers are expected to start using chatbots in some way or another. Some standout examples of conversational AI being used in the automotive sector include voice assistants in cars, chatbots on dealership websites, and virtual showrooms. These technologies are helping to transform the way consumers make car buying decisions and enhancing the overall customer experience.