The automotive industry follows a complex design process to bring a new car to market. The process typically begins with market research to identify consumer needs and preferences. This research may also include naming research and the development of a pricing and marketing strategy. Once these initial steps are completed, the design process begins in earnest.
The design process typically involves a team of designers and engineers who work together to create a concept for the new car. This concept is then refined through a series of iterations and tested through computer simulations and physical prototypes. Once the design is finalized, the car goes into production, with careful attention paid to logistics and quality control. Throughout the process, new entrants must monitor changes and ensure a clear decision-making process to stay competitive.