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How Bright is the Future of Facebook Messenger Chatbots in 2020
Facebook Messenger chatbots have a promising future in 2020 and beyond, offering numerous benefits for businesses and consumers alike. These chatbots, which function as virtual assistants, can engage with users, answer questions, and perform tasks, providing a personalized online shopping experience and even completing sales. With over 1.3 billion people using Facebook Messenger every month, these chatbots have a vast audience to interact with.
One of the key advantages of Facebook Messenger chatbots is their ability to provide real-time engagement. This allows businesses to connect with customers in the place where they are already spending their time, rather than requiring customers to seek out the business. Additionally, chatbots can help reduce cart abandonment rates and increase revenue for businesses. According to a study, stores using Facebook Messenger chatbots have seen an average increase of 725 in revenue. Furthermore, studies suggest that 40% of millennials prefer to engage with bots daily, and by 2023, chatbots are expected to help retail banking and healthcare industries save $11 billion solely on customer service inquiries.
However, it's important to note that while chatbots offer many benefits, they are not a replacement for human customer service agents. Rather, they should be seen as a tool to enhance and support customer service efforts. Additionally, while chatbots can be intimidating for startups and small businesses, they can greatly improve marketing and make marketers' lives easier. With the right programming and implementation, Facebook Messenger chatbots can serve as a digital representative of a brand, engaging, assisting, and conversing with the audience at any time. Overall, the future of Facebook chatbots looks bright, offering many opportunities for businesses and consumers to connect and engage in new and exciting ways.
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